Favorite Pop Music Video

Favorite Pop Music video – Meghan Trainor ‘All about that bass’

 

Meghan Elizabeth Trainor is an American singer-songwriter, musician, and producer. She gained fame with her 2014 song "All about that bass", which reached #1 in the US charts. Musically, 'All About That Bass' is a pop and doo wop song that contains lyrics of body positive themes. This is my favourite pop music video of 2014 as it was currently released but it also sends a positive message to her target audience as she is inspiring people of any size to not change the way they are in comparison to how magazines portray slim people. I like this song not only because it features a new artists but also because the song has a really inspirational message and the video greatly in-captures it.

Trainor's hit single is catchy. It’s a song about women accepting their bodies in a world where those bodies are held up to impossible standards and constantly ridiculed. However, in some verses, it uplifts the ideas of body positivity and self-worth, and in others, it destroys those ideals by putting down other women. She encourages women to embrace their real bodies and feel confident in their size, which is tremendously empowering. I think that the message in this song is incredible as beauty and weight is such an important factor especially for young girls as the media create this idea of what beauty should be like for example like in magazines they portray skinny females as having the best figure.

The colours used within the video are candy/spring colours like baby pink, purple, mint green, baby blue, yellow peach etc. These colours highly appeal to the teenage audience because female teenagers are thought to be more insecure. The colours used throughout the video are very feminine and they symbolise beauty. These colours highly appeal the younger target audience as the video is set in one location and to do this video, a green screen was set up and edited to make the background all pink. The video uses a lot of mise-en-scene such as the props like balloons, Barbie dolls, doll hour, all pink bedroom, magazines, tea sets etc. The characters and the artist herself are dressed to relate to the video as a fashion inspiration to inform her target audience that they can wear anything too. This video conforms to the typical representation of young girls. The video s very eye catching and energetic as the beat of the music engages the audience to watch and dance along. This music video is sending a good message out positively through enthusiasm.